Australia – Advertising COVID-19 vaccines to the Australian public

The advertising of prescription medicines (including vaccines) to consumers is generally prohibited in Australia. However, the use of specific promotional materials to advertise COVID-19 vaccines has been authorised to support the roll-out of the vaccines across Australia.

As part of the Australian Government Department of Health, the Therapeutic Goods Administration (TGA) regulates the advertising of therapeutic goods in Australia. This fact sheet explains how vaccine providers and other parties may lawfully advertise the COVID-19 vaccine without risking penalties for breaching the prohibition on advertising prescription medicines…