Australia – Advertising guidance for businesses involved with medicinal cannabis products

This guidance aims to assist providers of medicinal cannabis products and therapies (including sponsors, manufacturers, importers, pharmacists, health professionals and marketers) to comply with the therapeutic goods advertising restrictions. Criminal and civil penalties may apply if you do not comply with your legal requirements.

The focus of this guidance is to help you to understand how to promote your business and service without advertising medicinal cannabis products to the public, which is prohibited.

The guidance provides information about:

  • the definition of advertising as it applies to therapeutic goods
  • activities that may constitute advertising
  • advertising compliance and enforcement

We will review and update this guidance in line with legislative changes and emerging technologies.

Failing to have regard to the general principles set out here may risk the statement or promotion being a contravention of the Therapeutic Goods Act 1989 (the Act) and the Therapeutic Goods Advertising Code (No.2) 2018 (the Code)…